Updated: Nov 6, 2018
We know finding content can be hard for your business, it can be tough for the best of us! That's what has inspired this post. We hope this helps you with all of your creative blocks!
1. Go Behind the Scenes
An easy and effective way to create content when you're stuck is to purely give insight into what goes on behind closed doors.
At their core, businesses represent people. Don’t be afraid to show the personal side of your business. People buy people, so the best way to get them to do this is show them exactly who you are.
Let your followers see things from your point of view.
If you're having a drink with a client, be it coffee or alcoholic put this on your Insta/Facebook story.
Do you have an office dog? Post about him/her!
If you have a busy day ahead, take your followers along for the ride and document the day, appointment to appointment.
Show them who you are and they will already know what to expect when the time is right for you to work together.
2. How-to’s & Tutorials
Yourself and your business are an authority in your own field, educate people about it!
Blog posts like this one are great, but they aren't the only way your followers can be educated by you.
If you're a chef, or restaurant owner. Give a 60 sec tutorial on how you make one of your speciality cocktails, or signature side dishes.
The likelihood of your followers taking the initiative to make it themselves and stop coming to your restaurant is slim to none and they will appreciate the time and willingness to share the knowledge, shown by your business.
A great example of how to film and edit videos of a tutorial nature is Buzz Feed. Buzz Feed regularly produce Instagram videos of mouth-watering recipes which are broken down into actionable steps.
3. Share a Meme
Brands shouldn’t afraid to show off their sense of humour.
While memes aren't for every business, social media itself is a breeding ground for humorous images and satire.
While there is certainly a time and place for memes, we are yet to see them have a negative effect on a business. Everyone can appreciate a good sense of humour and personality and your social media pages are a great way to show that off! For example, a perfect meme for a real estate agent (especially on Valentines Day) could be this:
4. Run a Competition or Giveaway
Running the occasional competition or giveaway is an amazing way to reach massive amounts of new followers/clients and easily one of the most impactful ways to draw attention to your brand or business.
People can't resist a freebie and according to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest.
Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t. The best way to get the most out of your competition is to build the rules of entry accordingly to ensure that your followers, 'Like', 'Tag a Friend' and 'Re-post' or 'Share' the post about the giveaway. You can giveaway anything you see fit. Items that relate to your business don't necessarily mean they will be more popular either, with the best potential giveaway items often being focused around what is most popular or trendy in your local or target area at the time. If you still struggle for ideas on what to have your competition around, giveaway dog goodies. A bed, some toys and some treats. Everybody loves dogs and dog competitions go off on online!
The below example of a dog hamper cost $95 in total and reached more than 36,000 local potential new customers organically in 5 days for our client:
5. Client Appreciation or Testimonials
An excellent way to fill in some quieter days on your social media is to post about good experiences your customers have had using your products or services. When it comes to properly executing your testimonials, by far the best way to go about it is in video form. If you have the opportunity to get your client/customer to shoot a short 15 second video about why they use/used you, never take it for granted. Video content is by far the most engaging form of content when it comes to social media. An example of a professional video testimonial can be found on our websites homepage below:
www.ryderdigital.com.au Other excellent ways to share a client/customers experience or testimonial is in picture form similar to the below:
6. Share Milestones
Last but not least, businesses should not be afraid to celebrate their success and victories with the followers.
Reach a sales goal? Thank your followers/clients for helping you get there!
Pumped about a new employee? Do a 'Meet The Team' post about them to give the audience some more insight into who they are and why they needed to be hired.
Finally upgraded to that new office? Tell your followers about it and where they can find you now!
Sharing moments and milestones like these can show your audience your authenticity and realness.
Pushing your products is only a small portion of your social media page. Too much advertising can become stale and eventually your posts will become an oversight all together. The larger the amount of value you can provide to your clients/followers the more you will win.
Don't discount the key word when it comes to social media. 'SOCIAL'. The more of yourself and the people involved in your business are shown, the more your story will be told and the more your audience will be invested.