Updated: Oct 15, 2018
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1. Weekly Tips and Advice
Whether it's for buyers or sellers, about what to expect when you're on the market, or what to do before you come to market, there is plenty advice to give to your audience.
You are the authority that they look to and the more information you can give them, even if they aren't ready to sell yet, by giving out the advice, you will be first on their list when the time is right. Make this a weekly or potentially even daily content option, so you will never go without having something to post!
Testimonials can be a fantastic way to fill up a slow week with content. This can be done with some very easy steps! If you have had any testimonials come through via 'Rate My Agent', any other testimonial/experience sharing website or even via text or email. Simply copy and paste the testimonial and share it, referencing the seller and the property. Too make this really go the extra mile for you, make your testimonial look pretty with some graphic design work!
You can do this yourself with easy to use websites like www.canva.com or even photoshop. Below is an example of a testimonial we made for one of our clients using the website 'Canva':
3. Run a Competition or Giveaway
As I've touched on in previous posts, running the occasional competition or giveaway is an amazing way to reach massive amounts of new followers/clients and easily one of the most impactful ways to draw attention to your brand or business.
People can't resist a freebie and according to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest.
Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.
The best way to get the most out of your competition is to build the rules of entry accordingly to ensure that your followers, 'Like', 'Tag a Friend' and 'Re-post' or 'Share' the post about the giveaway.
Real Estate Agents can giveaway anything they see fit. Items that relate to your business don't necessarily mean they will be more popular either, with the best potential giveaway items are often focused around what is most popular or trendy in your local area at the time.
If you still struggle for ideas on what to have your competition around, giveaway dog goodies. A bed, some toys and some treats. Everybody loves dogs and dog competitions go off on online!
The below example that a real estate agent client of ours used is of a dog hamper. The dog hamper cost $95 in total and reached more than 36,000 potential new customers organically in his farm area and the surrounds in 5 days:
4. Listing of the Week
A simple but effective content idea is the 'Listing of the Week!'. This is a great way to show a bit of love and revitalise an old listing! Vendors love the idea of a 'Listing of the Week' as they see it as their property being put on show above the rest! An easy and often under utilised content idea, the process to add a listing ofm the week can be as simple as copying and pasting the realestate.com.au address, or if you want to be a bit fancier, add the pictures to your page and creating a new album for the property.
5. 50% Real Estate, 50% Everything Else
Finally, too many Just Listed and Just Sold can be dangerous to your page without other content to break it up! Nothing worse than going on to a page to see that they are posting too much of the same.
This is the easiest way for your content to become stale and rapidly lose its impact on your audience! The best way to break up your listing centred posts is by having a 50/50 rule. For each piece of listing related content, post something not so listing related a couple of hours later. Refer to the prior tips and tricks to really optimise your non listing posts each week! Bonus Tip! One thing that is vital, but extremely under utilised in the real estate industry, is simply documenting your day to day activities on your Instagram/Facebook Story. Whether it is inspection to inspection or appraisal to appraisal, the process of story telling and giving a behind the scenes look at your day, is more interesting to those outside of the industry than you might think.